Part 1Where ideas come from, and how to widen the netSparks, observation, divergent thinking, convergent choice, incubation, analogy, and reframing questions
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See the chapters in part 1
- Before you beginWelcome: the ideas you already haveAre some people born creative, while the rest of us are not?Free10 min
- 1Where do ideas come from?Do new ideas appear out of nothing, or are they built from pieces you already know?Free25 min
- 2Observation: seeing what others walk pastWhy do two people walk down the same street and only one comes back with ten questions?25 min
- 3Divergent thinking: thirty uses for a brickWhy is your first good idea almost never your best one?25 min
- 4Convergent thinking: choosing what survivesYou have twenty ideas on the wall. Now how do you choose without picking the loudest person's favourite?25 min
- 5Incubation: why stepping away worksWhy does the missing word or connection arrive while you are walking down the stairs, not while you are staring at the page?25 min
- 6Analogy: borrowing a shape from another worldHow can a prickly seed stuck to a dog's coat help design a fastener for astronauts, or a flood-control dam help empty a crowded school corridor?25 min
- 7The question behind the questionWhat if the reason you cannot solve a problem is that you are answering the wrong question?25 min
