Part 1From problem to product, and the lean startupSpotting real problems, talking to people honestly, why gaps exist, the smallest test, metrics that flatter, when to pivot, and making things usable
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See the chapters in part 1
- Before you beginWelcome: the problems you already noticeHave you ever complained that something in your day is slow, broken or unfair?Free10 min
- 1Start with a problem, not a productWhy do so many clever inventions sit in a drawer?Free25 min
- 2How to talk to people without being lied toIf you ask your aunt whether she likes your business idea, will she tell you the truth?25 min
- 3Why has nobody fixed it already?When you spot an obvious gap in a market, why is it still there?25 min
- 4The smallest thing that tests the ideaHow little can you build before you find out whether anyone cares?25 min
- 5Build, measure, learn, and the metrics that flatterIf 500 people visit your table and 2 come back next week, is your idea working?25 min
- 6Persevere, pivot or stopWhen a plan is not working, is sticking with it grit or stubbornness?25 min
- 7Making something people can actually useWhen someone pulls a door that says PUSH, whose fault is it?25 min
