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Globalisation and Indian Society

The term Globalization refers to the integration of the economy of the nation with the world economy; it is a multifaceted aspect. It is a result of the collection of multiple strategies that are directed at transforming the world towards greater interdependence and integration. It includes the creation of networks and pursuits transforming social, economic and geographical barriers. Globalisation tries to build links in such a way that the events in India can be determined by events happening distances away.


There is no doubting that globalisation has brought happiness to people's lives by bringing up new employment opportunities. It has also made a significant impact on the country's cultural legacy. People in India are more self-aware and aware of their own identity with each step the government of India takes toward economic, political, and cultural modernization. People are angry when globalization-sponsored cultural modernization threatens or undermines their society's essential cultural values such as its language, social customs, and way of life.


The renewed sense of self-awareness developed by the people of local cultures and communities is strong enough to overcome the forces of globalisation. The historical interconnectedness of Indian people and regions is reinforced rather than threatened by the connections, both visible and unseen, that define that interdependence. The ties between India and the rest of the world appear to be tightening as the country adapts to modernity and globalisation.


Family


Increased mobility, combined with financial independence, has resulted in the dissolution of joint families. Individualism's western impact has resulted in an aspiring generation of youth. National identity, family, work, and tradition are all undergoing rapid and profound change. The growth of nuclear families has eroded the social stability given by the united family. This has resulted in an increase in the economic, physiological, and emotional vulnerability of older adults.


The joint family structure that was the foundation of traditional Indian households has experienced significant modifications. Nuclear families are preferred by those who live in metropolitan cities in small flat culture. We have lost the will to balance the joint family, digesting the elders' experiences and raising the children in the shadow of their grandparents. Children have come to regard grandparents as visitors or guests.


While women and men are legally equal and so the trend toward gender equality has been visible, women and men continue to hold separate roles in Indian society. The traditional so called accepted role of women has positively undergone modifications under the global influence, public-private dichotomy is fast blurring.


Education


On the one hand, globalisation has aided in the explosion of knowledge on the web, which has resulted in an increase in public awareness. Additionally, it has increased the country's need for specialisation and promoted higher education. On the other hand, the rise of private education, coaching programmes, and paid study materials has widened the divide between the wealthy and the impoverished. Obtaining a higher degree has gotten increasingly challenging.

Urbanisation


By 2050, it is anticipated that more than half of India's population would live in cities. The expansion of the services industry and the creation of jobs concentrated in cities has resulted in an increase in rural-to-urban migration. Owing to globalisation India has become hub of outsourcing.

Food Habits


Indian food is one of the world's most popular cuisines. Indian spices and herbs were historically one of the most sought-after trading goods. Pizzas, burgers, Chinese cuisine, and other Western cuisines have grown in popularity. As locals here in India we also get to have a taste of easy to cook Italian and other continental recipes. Restaurant chains have been set up catering to different cuisines which is all possible because of globalisation.


Mcdonaldisation is the new fast food trend.There is both homogenisation of culture with respect to mainstreaming of westernisation, we also see the heterogenisation of culture as we come to realise uniqueness and distinctiveness of Indian culture.


Clothing


For ladies, traditional Indian clothing includes saris and suits; for males, traditional Indian clothing includes the dhoti and kurta. Hindu married women were also required to wear the red bindi and sindhur, but this is no longer the case. Rather than that, Indo-western attire is in vogue, a combination of Western and Subcontinental fashion. Indian girls have developed a taste for jeans, t-shirts, and little skirts. we witness beautiful amalgamation of western values and traditionals, its not uncommon to see girls wearing jeans and kurta, this is fusion of cultures.


Pervasive Media


There is more access to international news, music, films, and videos. Foreign news organisations have expanded their presence in India. India plays a significant role in the global launch of Hollywood films, which are generally warmly appreciated here. It has an effect on our society's psychological, social, and cultural well-being. India‘s soft power has gotten a boost and vice versa we have gained information and knowledge about other cultures,this helps in promoting cohesiveness and harmony.

Walmartization


It is a phrase that refers to the dramatic changes that have occurred in regional and worldwide economies as a result of WalMart's sheer size, influence, and power. It is evident in the rise of large corporations, which have practically eliminated small, traditional companies in our society.


The role of caste is diminishing — as urbanisation increases as a result of globalisation, caste barriers are breaking down not only at work but also in areas of living—people from all castes work and live together. On the other hand, discrimination based on class is increasing.


However, globalization is not simply about homogenization, but it is also strengthening cultural specifities in India. A large segment of populace feels insecure by inroads of globalization and is trying to preserve their cultural traditions and practices.Indian classical dance and music has got fillip in the recent years with the efforts of organisation like SPICMACAY and others.


The Indian culture has also spread its impact globally. Yoga traditions and are not only being practiced by Indians, but people across the globe are also embracing them. Indian system of Ayurveda is being promoted by a large section of society in the backdrop of the ills of western system of medicine and cure.

It is the combination of the words 'globalisation' and 'localisation'. Glocalization indicates that the growing importance of continental and global levels is occurring together with the increasing salience of local and regional levels. Tendencies toward homogeneity and centralization appear alongside tendencies toward heterogeneity and decentralization.


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